Lavazza coffee has been an Italian tradition for over 100 years. All Lavazza coffee is Convection Air Roasted to ensure that the bean is never burned. Lavazza never over cooks their beans to gain flavor strength, rather they create flavor profiles by blending beans. Lavazza Decaf Coffee has been treated with a gentle water-process method that retains all of the coffee's full and rich flavors. In comparison to other decaffeinated coffees, Lavazza has consistently delivered a brew that is quite flavorful and aromatic and difficult to distinguish as decaffeinated.